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Joico Blonde Life Shampoo for Neutralising Yellow Tones Violet, 300 ml

Name: Joico Blonde Life Shampoo for Neutralising Yellow Tones Violet, 300 ml
Brand: JOICO
SKU: 067202
Price: 22.32 EUR
Availability: InStock

Reference 067202

In stock: 1-4

€22.32 €27.90 -20%

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Violet pigment reduces yellow tones to keep blonde hair cool and clear. Tamanu oil helps moisturise lightened hair and add shine, while gentle cleansing leaves it soft.

Joico Blonde Life Violet shampoo helps restore a cool blonde tone as it cleanses when lightened hair develops yellow undertones. Violet pigment corrects warmth, while the gentle lather maintains the softness of fragile strands. Hair is softer, smoother and shinier after washing.

Key benefits

Violet pigment helps reduce yellow tones
Gently cleanses hair
Adds shine
Free from SLS and SLES sulphates

Key ingredients

Tamanu oil — Omega-6 and omega-9 fatty acids help moisturise fragile hair and enhance shine.
Coconut oil and gardenia extract — This monoi oil combination helps reduce frizz and add smoothness and shine to lightened hair.
Keratin derivatives — Helps strengthen damaged, fragile strands, making them more resistant to daily brushing and styling.

How to use

Apply to wet hair, lather, leave on for 1–3 minutes and rinse thoroughly.

Technical information

Brand: Joico
Range / product variant: Blonde Life Violet
Product type: violet shampoo
Suitable for: blonde hair
Volume: 300 ml

Product story

The shampoo maintains cool blonde colour when yellow undertones become noticeable. Violet pigment acts during washing; leaving it on for 1–3 minutes allows it to cleanse and tone in one step. After rinsing, apply the violet conditioner from the same range if desired.

Omega-6 and omega-9 fatty acids in tamanu oil help hydrate fragile hair and enhance shine. Coconut oil and gardenia extract help reduce frizz and add smoothness and shine to lightened hair. Keratin derivatives help strengthen damaged, fragile strands and improve their resistance to daily combing and styling.

After rinsing the toning shampoo, use violet conditioner to detangle lightened hair and maintain the cool shade. Apply Blonde Strong Detangler spray to damp hair before combing to reduce breakage and provide heat protection.

Related Joico products

Joico Blonde Life Blonde Strong Detangler — for detangling fragile hair.

Frequently asked questions

Is the shampoo a toning shampoo?

Yes. Violet pigment reduces yellow tones; leave the shampoo on for 1–3 minutes before rinsing.

What size is available?

Pack size: 300 ml.

How do I use this product?

Apply to wet hair, lather, leave on for 1–3 minutes and rinse thoroughly.

Ingredients (INCI)

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Glycol Distearate, Betaine, Phenoxyethanol, Calophyllum Inophyllum Seed Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Cocos Nucifera (Coconut) Oil, Arginine HCl, Rosa Canina Fruit Oil, Gardenia Taitensis Flower Extract, Arginine, Sodium Lauryl Sulfoacetate, Dimethicone Propyl PG-Betaine, Phosphatidylcholine, Guar Hydroxypropyltrimonium Chloride, Isostearamide MIPA, Polyquaternium-47, Citric Acid, Polyquaternium-7, PEG-120 Methyl Glucose Dioleate, Dimethicone PEG-8 Meadowfoamate, Tetrasodium Glutamate Diacetate, PEG-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Glyceryl Laurate, Iodopropynyl Butylcarbamate, Benzyl Alcohol, Sodium Benzoate, Benzoic Acid, Dehydroacetic Acid, Methylchloroisothiazolinone, Methylisothiazolinone, Sodium Hydroxide, Limonene, Geraniol, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).

Volume: 151-400ml
Properties: For shine
Toning color Shampoos
Hair type/condition: For blond hair
For colored and bleached hair
Ingredients: Coconut
Keratin
Sulfate-free (SLS-SLES)
Collections: BLONDE LIFE
Product type: Toning color Shampoos

About Joico

Joico is an American professional haircare brand with a history dating back to 1975. Its main specialities are haircare, restorative treatments, styling and professional hair colour. The portfolio includes products for salon services alongside everyday care for use at home.

Its collections address different needs, including dryness, breakage, colour fading and unwanted changes in tone. This makes it possible to build a routine around your hair's condition, thickness and previous chemical treatments.

What is Joico known for?

Joico is particularly associated with K-PAK and protein-based care for damaged hair. Selected formulas feature SmartRelease technology, a liposome system that gradually releases rosehip oil, arginine and keratin. It is designed to help strengthen hair and protect it against damage associated with daily styling.

Ingredients and priorities vary across the collections. K-PAK Color Therapy features argan and manketti oils, while Color Balance uses pigments to help correct unwanted warm tones. Check the individual product description to distinguish between moisturising care, restorative conditioning and tone maintenance.

Joico product categories and collections

A routine can start with shampoos for cleansing, hair conditioners for regular care and hair masks for more intensive conditioning. Leave-in treatments, oils and styling products provide further options for volume, texture, hold or thermal protection.

K-PAK and K-PAK Color Therapy

K-PAK focuses on restorative care for damaged, breakage-prone hair, helping improve strength and appearance. K-PAK Color Therapy is designed for colour-treated hair, combining strengthening care with support for colour vibrancy and shine.

Defy Damage

Defy Damage focuses on strengthening hair and protecting it against everyday stressors, including heat styling and UV exposure. The collection includes both rinse-out and leave-in care.

Moisture Recovery and HydraSplash

Moisture Recovery offers richer moisturising care for thick or coarse, dry hair. HydraSplash provides lighter hydration for fine-to-medium hair, helping maintain softness without a heavy feel.

Color Balance and Blonde Life

Color Balance Purple helps neutralise unwanted yellow tones in blonde hair, while Color Balance Blue targets orange tones in brunette hair. Blonde Life cares for blonde and bleached hair, with an emphasis on brightness and strength.

Who is Joico suitable for?

Joico offers options for hairdressers and customers maintaining a targeted routine between salon visits. Start with your main priority: hydration, care for damage or colour maintenance. Then choose a suitable level of conditioning for your hair's thickness and follow each product's directions.