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It turns your cleansing into the first step of a reconstruction process specifically designed for hair that’s been put through the ringer. Whether the culprit is overzealous thermal styling or harsh chemical services, our star shampoo actually restores hair’s original condition, measurably increasing strength, and giving it a cloak of protection to fend off future damage. Perfect choice for fine hair (thanks to its low-molecular weight), as well as coarse, thick strands (thanks to a cream-based formula that’s rich and substantial).
Application: Apply in wet hair, rinse, and repeat, if you like. Follow with K-PAK Conditioner for a great hair treat!
Size: 1000ml
- Volume
- 851- and more ml
- Properties
- Moisturizing
Protective
Revitalizing (repairing) - Hair type/condition
- For damaged hair
For dry hair
Certain hair products focus on the surface of the hair, giving it a cosmetic look and feel. This is the easy way to make hair look good, but only benefits hair for a short time. The difference with JOICO is that we have used our understanding of the hair’s DNA to create a unique technology to actually fix the damaged hair, by offering the exact replacement required.
JOICO gives you the power to transform your hair and in turn transforms the way you feel about how you look. Our product portfolio comprises different ranges based on different hair types for all the hair care you could possibly need. JOICO is passionate about making people feel confident, gorgeous and altogether good about themselves so together you can turn heads.
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