Gently washes dry, fragile hair and helps restore shine. Buriti oil nourishes and softens, while collagen helps improve hair elasticity. The formula is free from SLS and SLES sulphates.
Joico YouthLock shampoo gently cleanses dry, fragile hair that has lost elasticity and shine. Collagen and buriti oil help restore softness and elasticity. The formula without SLS or SLES sulphates combines washing with care for rough, dull strands.
Apply to wet hair, lather and rinse thoroughly.
YouthLock shampoo is designed for dry, fragile, dull hair. It gently cleanses and helps enhance shine. Follow with YouthLock conditioner to detangle, or choose Treatment mask for more intensive care. When blow-drying, the same range's Blowout Crème helps reduce breakage during styling.
Hydrolysed collagen helps improve the strength and elasticity of fragile hair while maintaining movement. Buriti oil contains antioxidants and vitamins A and E to help hydrate dry hair and restore shine. Keratin derivatives help strengthen damaged, fragile strands and improve their resistance to daily combing and styling.
After washing, YouthLock conditioner detangles fragile hair and adds softness. Treatment mask provides more intensive nourishment for dry hair. Before drying, Blowout Crème helps reduce breakage, frizz and static while maintaining elasticity and making styling easier.
Collagen helps improve hair strength and elasticity, while buriti oil hydrates and enhances shine.
Pack size: 300 ml.
Apply to wet hair, lather and rinse thoroughly.
Aqua (Water, Eau), Sodium C14-16 OlefinSulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, SodiumLauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Betaine,HydrolyzedCollagen, Phenoxyethanol, Parfum (Fragrance), Sodium Lauryl Sulfoacetate, Sodium Benzoate,Dimethicone Propyl PG-Betaine, Glycol Distearate, PEG-120 Methyl Glucose Dioleate, CitricAcid, Guar Hydroxypropyltrimonium Chloride, Isostearamide MIPA,Polyquaternium-47,Polyquaternium-7, Laureth-4, Methyl Gluceth-10, Dimethicone PEG-8 Meadowfoamate,Tetrasodium Glutamate Diacetate, Benzyl Alcohol, Quaternium-80, Methoxy PEG/PPG-7/3Aminopropyl Dimethicone, Glyceryl Laurate, Benzoic Acid, Arginine, Mauritia Flexuosa Fruit Oil,Potassium Sorbate, Avena Sativa (Oat) Peptide, Phosphatidylcholine, Moringa Oleifera SeedOil, Arginine HCl, Dipropylene Glycol, Dehydroacetic Acid, Laurdimonium HydroxypropylHydrolyzed Keratin, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, Rosa Canina FruitOil, Methylchloroisothiazolinone, Methylisothiazolinone, Tocopherol, Sodium Hydroxide, BenzylSalicylate, Linalool.
Joico is an American professional haircare brand with a history dating back to 1975. Its main specialities are haircare, restorative treatments, styling and professional hair colour. The portfolio includes products for salon services alongside everyday care for use at home.
Its collections address different needs, including dryness, breakage, colour fading and unwanted changes in tone. This makes it possible to build a routine around your hair's condition, thickness and previous chemical treatments.
Joico is particularly associated with K-PAK and protein-based care for damaged hair. Selected formulas feature SmartRelease technology, a liposome system that gradually releases rosehip oil, arginine and keratin. It is designed to help strengthen hair and protect it against damage associated with daily styling.
Ingredients and priorities vary across the collections. K-PAK Color Therapy features argan and manketti oils, while Color Balance uses pigments to help correct unwanted warm tones. Check the individual product description to distinguish between moisturising care, restorative conditioning and tone maintenance.
A routine can start with shampoos for cleansing, hair conditioners for regular care and hair masks for more intensive conditioning. Leave-in treatments, oils and styling products provide further options for volume, texture, hold or thermal protection.
K-PAK focuses on restorative care for damaged, breakage-prone hair, helping improve strength and appearance. K-PAK Color Therapy is designed for colour-treated hair, combining strengthening care with support for colour vibrancy and shine.
Defy Damage focuses on strengthening hair and protecting it against everyday stressors, including heat styling and UV exposure. The collection includes both rinse-out and leave-in care.
Moisture Recovery offers richer moisturising care for thick or coarse, dry hair. HydraSplash provides lighter hydration for fine-to-medium hair, helping maintain softness without a heavy feel.
Color Balance Purple helps neutralise unwanted yellow tones in blonde hair, while Color Balance Blue targets orange tones in brunette hair. Blonde Life cares for blonde and bleached hair, with an emphasis on brightness and strength.
Joico offers options for hairdressers and customers maintaining a targeted routine between salon visits. Start with your main priority: hydration, care for damage or colour maintenance. Then choose a suitable level of conditioning for your hair's thickness and follow each product's directions.
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