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Joico Curls Like Us Curl Styling Cream with Heat Protection up to 232 °C Hydrate & Define, 200 ml

Name: Joico Curls Like Us Curl Styling Cream with Heat Protection up to 232 °C Hydrate & Define, 200 ml
Brand: JOICO
SKU: 067311
Price: 26.32 EUR
Availability: InStock

Reference 067311

In stock: 1-4

€26.32 €32.90 -20%

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Moisturises curly hair and defines curls with flexible hold and no stickiness. Moringa oil adds softness, while pea and plant proteins help strengthen hair; the formula protects against heat up to 232 °C.

Joico Curls Like Us Hydrate & Define cream hydrates curls and enhances their shape with light, flexible hold. It leaves strands free from stiffness and stickiness while maintaining movement. The formula also provides heat protection up to 232 °C when drying with a diffuser. Follow with Define & Seal gel for stronger hold.

Key benefits

Moisturises hair
Defines curls
Provides light, flexible hold
Provides heat protection up to 232 °C

Key ingredients

Pea and plant proteins — Helps strengthen hair and reduce brittleness caused by daily styling.
Moringa seed oil — This antioxidant-rich oil helps soften hair, add shine and support protection against environmental stressors.

How to use

Apply to wet hair and distribute evenly through the strands. Shape curls, then air-dry or use a diffuser. Do not rinse.

Technical information

Brand: Joico
Range / product variant: Curls Like Us Hydrate & Define
Product type: curl styling cream
Suitable for: wavy and curly hair
Volume: 200 ml

Product story

Hydrate & Define cream hydrates curls and enhances their shape. Work evenly into wet hair, sectioning thicker hair if needed. The cream provides flexible, non-sticky hold and heat protection up to 232 °C. Air-dry or use a diffuser. Add Define & Seal gel for more defined curls.

Pea and plant proteins help strengthen hair and reduce brittleness caused by daily styling. Moringa seed oil contains antioxidants, adds softness and shine, and helps protect hair from environmental stressors.

Distribute the cream through damp sections and shape curls by hand. Follow with Define & Seal gel for extra hold. Air-dry or use a diffuser. When drying with a diffuser, the cream provides heat protection up to 232 °C alongside hydration.

Related Joico products

Joico Curls Like Us Smooth & Bounce — for hydration and light hold.
Joico Curls Like Us Define & Seal — for more defined curls.

Frequently asked questions

Can I use gel after the cream?

Yes. The manufacturer recommends Define & Seal gel for stronger curl hold after the cream.

What size is available?

Pack size: 200 ml.

How do I use this product?

Apply to wet hair and distribute evenly through the strands. Shape curls, then air-dry or use a diffuser. Do not rinse.

Ingredients (INCI)

Aqua (Water, Eau), Propylene Glycol, Isopropyl Palmitate, Polyquaternium-37, Isopropyl Myristate, Propylene Glycol Dicaprylate/Dicaprate, Polyquaternium-11, Benzoic Acid, Triolein, Parfum (Fragrance), PPG-1 Trideceth-6, Sodium Gluconate, Moringa Oleifera Seed Oil, Citric Acid, Phenoxyethanol, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Sodium Chloride, Sodium Benzoate, Potassium Sorbate, Tocopherol, Olus Oil (Vegetable Oil, Huile Végétale), Sodium Hydroxide, Limonene, Linalool, Alpha-Isomethyl Ionone, Hexyl Cinnamal, Geraniol, Citronellol, Citral, Benzyl Benzoate, Isoeugenol.

Volume: 151-400ml
Properties: For curl defining
Heat protection
Hydrating (moisturizing)
Hold level: Flexible hold
Light hold
Hair type/condition: For curly hair
Usage: For cutting and styling
Product type: Creams

About Joico

Joico is an American professional haircare brand with a history dating back to 1975. Its main specialities are haircare, restorative treatments, styling and professional hair colour. The portfolio includes products for salon services alongside everyday care for use at home.

Its collections address different needs, including dryness, breakage, colour fading and unwanted changes in tone. This makes it possible to build a routine around your hair's condition, thickness and previous chemical treatments.

What is Joico known for?

Joico is particularly associated with K-PAK and protein-based care for damaged hair. Selected formulas feature SmartRelease technology, a liposome system that gradually releases rosehip oil, arginine and keratin. It is designed to help strengthen hair and protect it against damage associated with daily styling.

Ingredients and priorities vary across the collections. K-PAK Color Therapy features argan and manketti oils, while Color Balance uses pigments to help correct unwanted warm tones. Check the individual product description to distinguish between moisturising care, restorative conditioning and tone maintenance.

Joico product categories and collections

A routine can start with shampoos for cleansing, hair conditioners for regular care and hair masks for more intensive conditioning. Leave-in treatments, oils and styling products provide further options for volume, texture, hold or thermal protection.

K-PAK and K-PAK Color Therapy

K-PAK focuses on restorative care for damaged, breakage-prone hair, helping improve strength and appearance. K-PAK Color Therapy is designed for colour-treated hair, combining strengthening care with support for colour vibrancy and shine.

Defy Damage

Defy Damage focuses on strengthening hair and protecting it against everyday stressors, including heat styling and UV exposure. The collection includes both rinse-out and leave-in care.

Moisture Recovery and HydraSplash

Moisture Recovery offers richer moisturising care for thick or coarse, dry hair. HydraSplash provides lighter hydration for fine-to-medium hair, helping maintain softness without a heavy feel.

Color Balance and Blonde Life

Color Balance Purple helps neutralise unwanted yellow tones in blonde hair, while Color Balance Blue targets orange tones in brunette hair. Blonde Life cares for blonde and bleached hair, with an emphasis on brightness and strength.

Who is Joico suitable for?

Joico offers options for hairdressers and customers maintaining a targeted routine between salon visits. Start with your main priority: hydration, care for damage or colour maintenance. Then choose a suitable level of conditioning for your hair's thickness and follow each product's directions.