The flexible texture defines selected strands or creates a deliberately tousled style with shine. The formula contains panthenol and hydrogenated castor oil derivatives. The formula helps protect hair from UV exposure after styling.
Wella EIMI Shape Shift is a flexible shaping product with a glossy finish. It creates both precisely separated and deliberately tousled strands while providing additional protection against UV exposure.
The formula contains panthenol and hydrogenated castor oil derivatives. Warm between your fingers and work into dry or towel-dried hair to enhance shape and movement.
Shaping wax: key benefits
- Flexible shaping texture
- Adds shine
- Helps create sleek or tousled styles
- Helps protect against UV exposure
How to use
Warm between your fingers and work into dry or towel-dried hair. Create the desired shape.
Technical information
- Brand: Wella
- Range: EIMI
- Product type: shine-enhancing shaping wax
- Variant: Shape Shift
- Recommended use: for defining strands and shaping hair
- Volume: 150 ml
- EAN / GTIN: 8005610574783
Related Wella products
- Wella EIMI Ocean Spritz — Natural mineral salt enhances loose waves and defined, workable beach texture that is easy to shape with your fingers.
- Wella EIMI Glam Mist — Instantly enhances shine and gives the finished style a glossy look while helping protect against humidity and UV exposure.
Frequently asked questions
What finish does this styling product provide?
The wax adds shine and allows flexible strand shaping.
Should I apply it to wet or dry hair?
Use on wet or dry hair according to the styling step.
What is the pack size?
The pack size is 150 ml.
INCI ingredients
Aqua, Ceteareth-25, PEG-40 Hydrogenated Castor Oil, PEG-25 Hydrogenated Castor Oil, Octyldodecanol, Paraffinum Liquidum, Propylene Glycol, PVP, Polyquatemium-55, Phenoxyethanol, Benzyl Alcohol, Methylparaben, Panthenol, Parfum, Propylparaben, Caprylyl Glycol, Disodium EDTA, Limonene, Linalool, Benzyl Salicylate, Citronellol, Hydroxycitronellal, CI 15510, Hexyl Cinnamal
- Volume
- 51-150ml
- Properties
- For shine
Texturizing
With UV protection - Hold level
- Flexible hold
- Ingredients
- Panthenol
- Usage
- For cutting and styling
- Collections
- EIMI
About Wella Professionals
Wella Professionals is a professional hair brand with roots in Germany. Its history began in 1880, when Franz Ströher established his business; the Wella name was registered in 1924. The brand's development is closely connected with hairdressing, professional colouring techniques and salon services.
Today, Wella Professionals offers professional hair colour, everyday care, intensive treatments and styling products. Its care ranges allow customers to continue their salon routine at home, selecting products according to their hair's condition and the result they want.
What is Wella Professionals known for?
Professional hair colouring is a central specialism. Koleston Perfect is a permanent hair colour range, while Color Touch and Illumina Color provide additional professional colouring options. The care portfolio is organised into ranges with different purposes, including damaged hair care, smoothing and colour maintenance.
ULTIMATE REPAIR uses AHA and Omega-9 for damaged hair care. ULTIMATE SMOOTH Miracle Oil Serum contains squalane and Omega-9 and is designed to leave hair looking smoother and shinier. These ingredients relate to specific products and ranges; check other formulas individually.
Wella Professionals products
Shampoos and conditioners for regular care
Suitable shampoos form the foundation of a routine. Consider scalp needs alongside hair texture, dryness and colouring. After washing, appropriate hair conditioners complement care and help tailor the routine to the needs of the lengths.
ULTIMATE REPAIR, ULTIMATE SMOOTH and ULTIMATE COLOR
ULTIMATE REPAIR is developed for damaged hair. ULTIMATE SMOOTH focuses on smoothing and nourishment, while ULTIMATE COLOR is designed for colour-treated hair. Choose a range by identifying your main concern, whether that is damage, frizz or colour maintenance.
For more intensive care, add suitable hair masks. Leave-in treatments, serums and oils offer further options. Follow each product's instructions for application order and quantity.
Professional hair colour and EIMI styling
The choice of a professional colour system depends on the intended shade, the starting condition of the hair and the colouring technique. EIMI includes mousses, hairsprays, gels and texturising products, with options for volume, hold, smoothness and definition.
Who are Wella Professionals products for?
The brand suits hairdressers and customers seeking professional haircare for a specific purpose. Individual ranges offer options for dry, damaged, coloured or unruly hair. Hair texture, product consistency and application amount also matter when choosing a routine.
Start with shampoo and conditioner, adding a mask or leave-in treatment when needed. Select professional hair colour with your hairdresser and follow the manufacturer's instructions.
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