Wella EIMI Rugged Texture matte styling paste, 75 ml

Name: Wella EIMI Rugged Texture matte styling paste, 75 ml
Brand: Wella Professionals
SKU: 81511717
Price: 23.8 EUR
Availability: InStock

Reference 81511717

In stock: 1-4

€23.80

Tax included

Creates rough, matte texture and clearly separated strands with strong hold. Carnauba wax and styling polymers help maintain shape, making the paste suitable for shaping dry styles with your hands and fingers.

Wella EIMI Rugged Texture is a matte paste for defined, rough texture with hold level 3. It helps separate strands and create a more defined shape without a glossy finish.

Carnauba wax and styling polymers give the paste its workable texture. Warm the product between your palms and work into dry hair, using your fingers to define strands and direction.

Matte hair paste: key benefits

Matte finish
Defined strand separation
Helps create rough texture
Strong hold

How to use

Warm a small amount between your palms and work into dry hair. Use your fingers to create the desired shape and texture.

Technical information

Brand: Wella
Range: EIMI
Product type: matte styling paste
Variant: Rugged Texture
Recommended use: for creating defined hair texture
Volume: 75 ml
Hold level: 3
EAN / GTIN: 8005610574721

Related Wella products

Wella EIMI Ocean Spritz — Natural mineral salt enhances loose waves and defined, workable beach texture that is easy to shape with your fingers.
Wella EIMI Glam Mist — Instantly enhances shine and gives the finished style a glossy look while helping protect against humidity and UV exposure.

Frequently asked questions

What finish does this styling product provide?

The paste creates matte, rough texture and defined strand separation.

Should I apply it to wet or dry hair?

Apply to dry hair.

What is the pack size?

The pack size is 75 ml.

INCI ingredients

Water/Eau, Ceresin, Petrolatum, Octylacrylamide/Acrylates/ Butylaminoethyl Methacrylate Copolymer, Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Pvp, Cetyl Alcohol, Cetearyl Alcohol, Ceteareth-25, Alcohol Denat., Mineral Oil/Huile Minérale, Dicaprylyl Maleate, Phenoxyethanol, Aminomethyl Propanol, Fragrance/Parfum, Carbomer, Panthenol, Methylparaben, Propylparaben, Ethylhexyl Methoxycinnamate, Disodium Edta, Iron Oxides, Mica, Titanium Dioxide

Volume: 51-150ml
Properties: Matt effect
Texturizing
Hold level: Strong (firm) hold
Ingredients: Panthenol
Usage: For cutting and styling
Collections: EIMI

About Wella Professionals

Wella Professionals is a professional hair brand with roots in Germany. Its history began in 1880, when Franz Ströher established his business; the Wella name was registered in 1924. The brand's development is closely connected with hairdressing, professional colouring techniques and salon services.

Today, Wella Professionals offers professional hair colour, everyday care, intensive treatments and styling products. Its care ranges allow customers to continue their salon routine at home, selecting products according to their hair's condition and the result they want.

What is Wella Professionals known for?

Professional hair colouring is a central specialism. Koleston Perfect is a permanent hair colour range, while Color Touch and Illumina Color provide additional professional colouring options. The care portfolio is organised into ranges with different purposes, including damaged hair care, smoothing and colour maintenance.

ULTIMATE REPAIR uses AHA and Omega-9 for damaged hair care. ULTIMATE SMOOTH Miracle Oil Serum contains squalane and Omega-9 and is designed to leave hair looking smoother and shinier. These ingredients relate to specific products and ranges; check other formulas individually.

Wella Professionals products

Shampoos and conditioners for regular care

Suitable shampoos form the foundation of a routine. Consider scalp needs alongside hair texture, dryness and colouring. After washing, appropriate hair conditioners complement care and help tailor the routine to the needs of the lengths.

ULTIMATE REPAIR, ULTIMATE SMOOTH and ULTIMATE COLOR

ULTIMATE REPAIR is developed for damaged hair. ULTIMATE SMOOTH focuses on smoothing and nourishment, while ULTIMATE COLOR is designed for colour-treated hair. Choose a range by identifying your main concern, whether that is damage, frizz or colour maintenance.

For more intensive care, add suitable hair masks. Leave-in treatments, serums and oils offer further options. Follow each product's instructions for application order and quantity.

Professional hair colour and EIMI styling

The choice of a professional colour system depends on the intended shade, the starting condition of the hair and the colouring technique. EIMI includes mousses, hairsprays, gels and texturising products, with options for volume, hold, smoothness and definition.

Who are Wella Professionals products for?

The brand suits hairdressers and customers seeking professional haircare for a specific purpose. Individual ranges offer options for dry, damaged, coloured or unruly hair. Hair texture, product consistency and application amount also matter when choosing a routine.

Start with shampoo and conditioner, adding a mask or leave-in treatment when needed. Select professional hair colour with your hairdresser and follow the manufacturer's instructions.