- Anti-frizz (smoothing)
Certain hair products focus on the surface of the hair, giving it a cosmetic look and feel. This is the easy way to make hair look good, but only benefits hair for a short time. The difference with JOICO is that we have used our understanding of the hair’s DNA to create a unique technology to actually fix the damaged hair, by offering the exact replacement required.
JOICO gives you the power to transform your hair and in turn transforms the way you feel about how you look. Our product portfolio comprises different ranges based on different hair types for all the hair care you could possibly need. JOICO is passionate about making people feel confident, gorgeous and altogether good about themselves so together you can turn heads.