Joanna Platinum Classic hair lightener for cool platinum shades, 450 g

Name: Joanna Platinum Classic hair lightener for cool platinum shades, 450 g
Brand: JOANNA
SKU: J01950
Availability: InStock

Reference J01950

In stock: >5

Pro only

LightPro complex and the persulfate-containing formula are designed for lift of up to 6–7 levels and cool platinum nuances. Mixed with a suitable developer, the creamy blend helps with even application for highlights or full-head bleaching.

Joanna Platinum Classic is a professional lightener for cool platinum shades. It is designed for highlights, balayage and full-head lightening by up to 6–7 levels, creating a creamy mixture for the chosen bleaching technique.

The LightPro complex is designed for hair lightening and cool platinum shades. Mix the persulfate-containing powder with a suitable developer to obtain a creamy mixture that spreads evenly over the chosen areas. The formula aims for a cool blonde tone while also considering shine and a cared-for appearance after treatment.

Hair lightener: key features

With LightPro complex
Lightening by up to 6–7 levels
For cool platinum shades
For bleaching hair and highlights

What needs does it address?

Professional lightener for highlights, balayage and full-head lightening by up to 6–7 levels. The LightPro formula is designed for cool platinum shades. Mixed with a suitable developer, the powder forms a creamy mixture for easier, even application.

Key ingredients and their roles

LightPro complex — designed for lightening and cool platinum shades.
Persulfate-containing bleaching formula — for highlights or all-over bleaching.

How to use

Choose a developer that meets the lightener's instructions.
Measure lightener and developer in the stated ratio and prepare a uniform mixture.
Apply the mixture according to the chosen highlighting, balayage or full-head bleaching technique.
The specific lightener's instructions and chosen treatment determine processing time and rinsing; follow the sequence stated on the packaging.

Before starting, select a developer according to the Platinum Classic instructions and measure both mixture components. Use the prepared product with the chosen highlighting or full-head bleaching technique and follow the specified rinsing directions.

Product details

Brand: Joanna
Range: Professional
Series: Platinum Classic
Product type: Hair lightener
Intended use: for professional bleaching of hair and highlights
Weight: 450 g
EAN: 5901018019501

About the product

Platinum Classic is designed for professional hair lightening and cool platinum shades. Its formula contains the LightPro complex, and it can be used for both highlights and full-head bleaching. Choose the application method to suit the salon task, bleaching technique and desired lightening result.

The prepared mixture's cream consistency helps distribute it evenly through the hair. The formula lightens by up to six or seven levels and was developed with attention to shine and a cared-for appearance afterwards. Joanna Professional combines professional lightening with creating cool blonde and platinum shades in this product.

The Platinum Classic hair lightener comes in a 450 g pack. It is intended for professional bleaching of hair and highlights. Its properties and intended use determine how it fits into a hair-care or styling routine.

Frequently asked questions

Who is this product for?

It is designed for professional bleaching of hair and highlights.

What is the pack size?

This product comes in a 450 g pack.

Can it also be used for highlights?

Yes, it is designed for professional bleaching of both highlights and the full head.

Related Joanna products

For the mixture, choose a Joanna Professional cream developer in the concentration required by the lightener's instructions. The products listed below are separate concentration options; select the one suited to the treatment rather than combining them in one mixture.

Joanna cream developer for colouring and bleaching mixtures, 3%, 1000 g
Joanna cream developer for colouring and bleaching mixtures, 6%, 1000 g
Joanna cream developer for colouring and bleaching mixtures, 9%, 1000 g
Joanna cream developer for colouring and bleaching mixtures, 12%, 1000 g

Ingredients (INCI)

Zea May Starch, Potassium Persulfate, Ammonium Persulfate, Sodium Metasilicate, Sodium Persulfate, Silica, Paraffinum Liquidum, Magnesium Stearate, Magnesium Carbonate, Disodium EDTA, Xanthan Gum, CI:77007, Parfum, Geraniol, Linalool, Benzyl Salicylate.

Weight: 251-500gr
Usage: For coloring and perms
For professionals
Product type: Bleachers various

About Joanna

Joanna is a Polish cosmetics brand produced by Laboratorium Kosmetyczne Joanna, a company established in 1982. The business began with hair care products and later expanded into body care. Hair care, colouring and styling remain its main specialisms.

The portfolio includes products for home use alongside Joanna Professional, a range developed for hair salons. There are options for everyday care, refreshing hair colour and specific salon tasks. The right choice depends on the hair's condition, the desired result and how the product is used.

What is Joanna known for?

Joanna offers care ranges for different hair needs, as well as colouring and toning products. Selected formulas contain keratin, silk proteins or argan oil. Individual ranges address needs such as dryness, roughness, dullness, brittleness and difficult detangling.

Suitable cleansing is the first step in a considered care routine. When choosing shampoos, take account of the hair type, its current condition and the other products in your routine. Dry hair, frequently styled hair and colour correction may require different formulas.

Joanna products

Joanna Professional hair care

The keratin range includes products for coarse, dull and brittle hair. The silk range is designed to smooth dry and damaged hair. Argan oil products are formulated for hair weakened by frequent styling, helping improve softness, smoothness and manageability.

After washing, follow with hair conditioners suited to the needs of the lengths and ends. The professional portfolio also includes larger formats that can be practical for regular salon use. Follow each product's directions for application, processing time and quantity.

Toning, colouring and styling

Ultra Color includes toning products for refreshing or changing the hair shade. The professional portfolio also contains lighteners, oxidants and styling products. Toning, permanent colouring and lightening are different processes, so consider the starting shade and intended result when choosing.

The wider Joanna portfolio also covers body care and depilation. Select these products according to the area of application and the manufacturer's stated purpose.

Who are Joanna products for?

Joanna offers options for everyday care at home and for hairdressers seeking products for specific salon tasks. For dry or damaged hair, hair masks can complement the routine, with the formula chosen according to hair condition and the desired cosmetic effect. Compare the description, ingredients and directions to select cleansing, conditioning and styling products that suit your hair.