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Use the L’Oréal Professional Serie Expert Blow-Dry Fluidifier when blow-drying or straightening to make your hairstyle last for up to 4 days. This professional leave-in cream is a favourite among stylists but also helps you achieve salon-perfect results at home. It is part of the Série Expert product range, one of the most popular hair care systems in salons worldwide. The Blow Dry Fluidifier provides heat protection and hold for up to 4 days without weighing down your hair.
It is a multifunctional styling cream that can be used to straighten your hair, create loads of volume or soft movement. The final result can be reshaped with any heat styling tool at 150+ °C.
- Volume
- 51-150ml
- Properties
- Heat protection
Shine enchancing - Hair type/condition
- For all hair types
Find Your Serie Expert!
In 2017, Serie Expert reinvented itself and turned a new page in its history with new redesigned packaging that is more premium and environmentally-friendly.
We used the opportunity to improve our environmental footprint with more environmentally-friendly packaging and now, over 50 tonnes of plastic is saved every year.
Because each woman’s hair is unique, differing according to several criteria: hair type, past treatment and beauty routines, Serie Expert can meet different needs and desires of each person.
Talk to your stylist for advice on the perfect range for your hair.
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