Helps restore softness and shine after bleaching while removing mineral residue and neutralising the effects of chlorine. Tamanu oil moisturises dry hair, while keratin derivatives help strengthen damaged hair.
Joico Blonde Life Brightening mask combines hydration for bleached hair with the removal of dulling mineral residue and neutralisation of chlorine's effects. It helps restore softness and shine when lightening has left hair dry and rough. This rinse-out treatment adds intensive care to regular washing 1–2 times a week.
Apply to clean, damp hair, leave on for 3–5 minutes and rinse. Use 1–2 times a week.
The mask hydrates bleached and highly lightened hair. It helps reduce dullness caused by chlorine and mineral residue and makes hair softer. Use the rinse-out mask after washing, leaving on for 3–5 minutes; recommended use is 1–2 times a week.
Omega-6 and omega-9 fatty acids in tamanu oil help hydrate fragile hair and enhance shine. Coconut oil and gardenia extract help reduce frizz and add smoothness and shine to lightened hair. Keratin derivatives help strengthen damaged, fragile strands and improve their resistance to daily combing and styling.
Wash hair with Brightening shampoo before applying the mask. After rinsing, work Blonde Strong Detangler spray into damp hair for detangling and heat protection. On dry hair, Brilliant Glow oil helps smooth frizz and enhance blonde shine.
Use 1–2 times a week, leaving the mask on clean, damp hair for 3–5 minutes.
Pack size: 150 ml.
Apply to clean, damp hair, leave on for 3–5 minutes and rinse. Use 1–2 times a week.
Water/Aqua/Eau, Cetearyl Alcohol, Cetyl Alcohol, Behentrimonium Chloride, Dimethicone, Steareth-2, Divinyldimethicone/Dimethicone Copolymer, Dipropylene Glycol, Cocos Nucifera (Coconut) Oil, Phenoxyethanol, Sorbitol, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Calophyllum Inophyllum Seed Oil, Arginine HCl, Rosa Canina Fruit Oil, Gardenia Taitensis Flower Extract, Quaternium-91, Diisopropyl Sebacate, Dimethiconol, Silicone Quaternium-18, Bisamino PEG/PPG-41/3 Aminoethyl PG-Propyl Dimethicone, PPG-3 Benzyl Ether Myristate, Guar Hydroxypropyltrimonium Chloride, PEG-4 Laurate, Phosphatidylcholine, Trideceth-6, Deceth-7, Lecithin, Tetrasodium Glutamate Diacetate, C12-13 Pareth-23, C12-13 Pareth-3, Cocamidopropyl Betaine, Citric Acid, Isopropyl Alcohol, Iodopropynyl Butylcarbamate, Limonene, Geraniol, Fragrance/Parfum.
Joico is an American professional haircare brand with a history dating back to 1975. Its main specialities are haircare, restorative treatments, styling and professional hair colour. The portfolio includes products for salon services alongside everyday care for use at home.
Its collections address different needs, including dryness, breakage, colour fading and unwanted changes in tone. This makes it possible to build a routine around your hair's condition, thickness and previous chemical treatments.
Joico is particularly associated with K-PAK and protein-based care for damaged hair. Selected formulas feature SmartRelease technology, a liposome system that gradually releases rosehip oil, arginine and keratin. It is designed to help strengthen hair and protect it against damage associated with daily styling.
Ingredients and priorities vary across the collections. K-PAK Color Therapy features argan and manketti oils, while Color Balance uses pigments to help correct unwanted warm tones. Check the individual product description to distinguish between moisturising care, restorative conditioning and tone maintenance.
A routine can start with shampoos for cleansing, hair conditioners for regular care and hair masks for more intensive conditioning. Leave-in treatments, oils and styling products provide further options for volume, texture, hold or thermal protection.
K-PAK focuses on restorative care for damaged, breakage-prone hair, helping improve strength and appearance. K-PAK Color Therapy is designed for colour-treated hair, combining strengthening care with support for colour vibrancy and shine.
Defy Damage focuses on strengthening hair and protecting it against everyday stressors, including heat styling and UV exposure. The collection includes both rinse-out and leave-in care.
Moisture Recovery offers richer moisturising care for thick or coarse, dry hair. HydraSplash provides lighter hydration for fine-to-medium hair, helping maintain softness without a heavy feel.
Color Balance Purple helps neutralise unwanted yellow tones in blonde hair, while Color Balance Blue targets orange tones in brunette hair. Blonde Life cares for blonde and bleached hair, with an emphasis on brightness and strength.
Joico offers options for hairdressers and customers maintaining a targeted routine between salon visits. Start with your main priority: hydration, care for damage or colour maintenance. Then choose a suitable level of conditioning for your hair's thickness and follow each product's directions.
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