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Joico Blonde Life Toning Hair Mask for Cool Blonde Tones Color Enhancing Violet, 150 ml

Name: Joico Blonde Life Toning Hair Mask for Cool Blonde Tones Color Enhancing Violet, 150 ml
Brand: JOICO
SKU: 067300
Price: 30.32 EUR
Availability: InStock

Reference 067300

In stock: 1-4

€30.32 €37.90 -20%

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Violet pigment reduces yellow tones and refreshes cool blonde colour. Tamanu oil moisturises lightened hair, while keratin derivatives help strengthen fragile strands and reduce breakage during combing.

Joico Blonde Life Color Enhancing Violet mask refreshes cool blonde tones while caring for lightened hair. Violet pigment reduces yellow tones, while the hydrating, conditioning formula makes detangling easier. This five-minute rinse-out treatment helps maintain colour, softness and resistance to breakage.

Key benefits

Tones and refreshes hair colour
Moisturises hair
Nourishes and detangles hair
Makes detangling easier

Key ingredients

Tamanu oil — Omega-6 and omega-9 fatty acids help moisturise fragile hair and enhance shine.
Coconut oil and gardenia extract — This monoi oil combination helps reduce frizz and add smoothness and shine to lightened hair.
Keratin derivatives — Helps strengthen damaged, fragile strands, making them more resistant to daily brushing and styling.

How to use

Apply to clean, damp hair and comb through evenly. Leave on for 5 minutes, then rinse.

Technical information

Brand: Joico
Range / product variant: Blonde Life Color Enhancing Violet
Product type: toning hair mask
Suitable for: blonde hair
Volume: 150 ml

Product story

Violet is designed for blonde hair with unwanted yellow tones that needs a cooler finish. The pigmented mask conditions and helps detangle at the same time. Comb evenly through clean, damp hair and rinse after 5 minutes. Use Blonde Life Violet shampoo beforehand if desired.

Omega-6 and omega-9 fatty acids in tamanu oil help hydrate fragile hair and enhance shine. Coconut oil and gardenia extract help reduce frizz and add smoothness and shine to lightened hair. Keratin derivatives help strengthen damaged, fragile strands and improve their resistance to daily combing and styling.

Use the range's violet shampoo before the Violet mask if desired. Comb the mask through evenly to distribute pigment across the strands, then rinse after five minutes. Apply Blonde Strong Detangler spray to damp hair for detangling and protection before styling.

Related Joico products

Joico Blonde Life Violet Shampoo — for washing before the toning mask.

Frequently asked questions

How long does the toning effect last?

The manufacturer states that the colour effect lasts up to three washes.

What size is available?

Pack size: 150 ml.

How do I use this product?

Apply to clean, damp hair and comb through evenly. Leave on for 5 minutes, then rinse.

Ingredients (INCI)

Aqua (Water, Eau), Isoamyl Laurate, BehenylAlcohol, Stearyl Alcohol, Behentrimonium Chloride, Glycerin, Cetyl Alcohol, Olus Oil (VegetableOil, Huile Végétale), Phenoxyethanol, Parfum (Fragrance), Isopropyl Alcohol,Cocos Nucifera(Coconut) Oil, Caesalpinia Spinosa Gum, Sodium Gluconate,Ethylhexylglycerin, Citric Acid,Sodium Citrate, Phosphatidylcholine, Calophyllum Inophyllum Seed Oil, Arginine HCl,Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Rosa Canina Fruit Oil,Benzyl Alcohol,Gardenia Taitensis Flower Extract, Sodium Hydroxide, Limonene,Linalool, HC Blue No.16,Basic Red 51, CI 60730 (Ext.

Volume: 51-150ml
Properties: Hydrating (moisturizing)
Strengthening
Toning masks
Hair type/condition: For blond hair
For colored and bleached hair
Ingredients: Coconut
Keratin
Usage: For coloring and perms
Collections: BLONDE LIFE
Product type: Toning masks

About Joico

Joico is an American professional haircare brand with a history dating back to 1975. Its main specialities are haircare, restorative treatments, styling and professional hair colour. The portfolio includes products for salon services alongside everyday care for use at home.

Its collections address different needs, including dryness, breakage, colour fading and unwanted changes in tone. This makes it possible to build a routine around your hair's condition, thickness and previous chemical treatments.

What is Joico known for?

Joico is particularly associated with K-PAK and protein-based care for damaged hair. Selected formulas feature SmartRelease technology, a liposome system that gradually releases rosehip oil, arginine and keratin. It is designed to help strengthen hair and protect it against damage associated with daily styling.

Ingredients and priorities vary across the collections. K-PAK Color Therapy features argan and manketti oils, while Color Balance uses pigments to help correct unwanted warm tones. Check the individual product description to distinguish between moisturising care, restorative conditioning and tone maintenance.

Joico product categories and collections

A routine can start with shampoos for cleansing, hair conditioners for regular care and hair masks for more intensive conditioning. Leave-in treatments, oils and styling products provide further options for volume, texture, hold or thermal protection.

K-PAK and K-PAK Color Therapy

K-PAK focuses on restorative care for damaged, breakage-prone hair, helping improve strength and appearance. K-PAK Color Therapy is designed for colour-treated hair, combining strengthening care with support for colour vibrancy and shine.

Defy Damage

Defy Damage focuses on strengthening hair and protecting it against everyday stressors, including heat styling and UV exposure. The collection includes both rinse-out and leave-in care.

Moisture Recovery and HydraSplash

Moisture Recovery offers richer moisturising care for thick or coarse, dry hair. HydraSplash provides lighter hydration for fine-to-medium hair, helping maintain softness without a heavy feel.

Color Balance and Blonde Life

Color Balance Purple helps neutralise unwanted yellow tones in blonde hair, while Color Balance Blue targets orange tones in brunette hair. Blonde Life cares for blonde and bleached hair, with an emphasis on brightness and strength.

Who is Joico suitable for?

Joico offers options for hairdressers and customers maintaining a targeted routine between salon visits. Start with your main priority: hydration, care for damage or colour maintenance. Then choose a suitable level of conditioning for your hair's thickness and follow each product's directions.