Hair straightener iVIP, ceramics, ions

Smart Touch & Go
Digital display with touch screen controls and innovative Smart Touch & Go safety system. Keeping you safer. During treatment, if you place iVIP down on a surface, the appliance detects this action and automatically switches off the plate heating. Pick iVIP up again and the previously programmed temperature is instantly restored.

Hi-tech heat-up: state-of-the-art, hi-tech heat-up, with automatic heat recovery, for accurate and systematic maintenance of the correct usage temperature.

Negative ion effect
The action of the Negative Ions, which bring shine, promoting hydration and eliminating static from the hair.

Length: 27cm
Weight: 220g


Automatic shut-off: 30’
Hi-tech heat-up
Superprofessional 230°C
Super fast heat up in 30 seconds
Lock system: lock straighteners in the closed position to protect the plates, save space and avoid problems with hot plates
Touch controls (Smart Touch & Go)
Negative ion effect - antistatic
Ecology system. Uses 4 times less energy than traditional straighteners