The search for diversity of women's beauty, unique styles and images for the Lisap brand has always been a must have.
The classic style and image of a woman has undergone a radical change over time, reaching a version of a futuristic modern woman. This is best seen in today's mass media.
Fred La Pietra and Borselli are two people who have studied the development of the company's communication strategy over the years.
Innovation is a key element of Lisap's policy. This is evidenced by advanced product formulas and production processes. 45% of Lisap's products are exported to more than 110 countries around the world on all continents. Global challenges and changing market demand force the company to constantly work on new products and offerings.
Lisap is one of the few brands in the hair care segment, whose high quality standards throughout the production process are confirmed by the international certificates ISO 9001: 2008, UNI EN ISO 14001: 2004 and ECOCERT. In 2014, Lisap also received an AEO (Authorized Economic Operator) certificate.
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