KEUNE So Pure Cool silicone-free...

KEUNE So Pure Cool silicone-free purple conditioner for neutralising warm tones, 400 ml

23814
1-4
€40.78
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Cooler tones for light-coloured hair and a pleasantly soft feel after washing. Purple pigments neutralise unwanted yellow tones, while antioxidant-rich açaí extract helps protect colour against oxidation and fading, helping cool tones stay clear and bright.

 

KEUNE So Pure Cool conditioner softens light-coloured hair and helps neutralise yellow tones with purple pigments.

Purple pigments neutralise unwanted yellow tones, helping maintain a cool appearance in blonde and grey hair. Açaí extract provides antioxidant care and helps protect colour against oxidation and fading. This both corrects tone and maintains colour clarity for longer.

Purple conditioner and key benefits

  • Purple pigments neutralise yellow tones
  • Contains açaí extract
  • Moisturises and softens hair
  • Silicone-free formula

Ingredients and care technologies

  • Purple pigment Acid Violet 43 — helps neutralise unwanted warm and yellow tones.
  • Açaí extract — a So Pure Cool ingredient for protection against oxidation and colour fading.
  • Shea butter.
  • Vitamin E derivative.
  • Betaine.

How to use

Apply to shampooed hair. Leave for 1–3 minutes and rinse thoroughly.

Complementary KEUNE products

  • KEUNE So Pure Cool (purple shampoo) — for cleansing light-coloured hair and neutralising yellow tones.
  • KEUNE Vital Nutrition (nourishing hair mask) — for intensive moisture and restorative care of dry hair.

Technical information

  • Brand: KEUNE
  • Range or product: So Pure Cool
  • Product type: purple conditioner
  • Volume: 400 ml
  • EAN: 8719281108399
  • Formula: Vegan formula; Silicone-free.

Frequently asked questions

Do I need a separate bottle for the refill?

Use So Pure shampoo and conditioner refills with a refillable dispenser bottle, sold separately.

What are the benefits of So Pure Cool?

This product cares for light-coloured hair and neutralises warm tones.

How do I use So Pure Cool?

Apply to shampooed hair. Leave for 1–3 minutes and rinse thoroughly.

Ingredients (INCI)

Aqua (Water), Cetearyl Alcohol, Glycerin, Cetrimonium Chloride, Behentrimonium Chloride, Betaine, Butyrospermum Parkii (Shea) Butter, Polyquaternium-37, Parfum (Fragrance), Propylene Glycol Dicaprylate/Dicaprate, Sodium Benzoate, Lactic Acid, Isopropyl Alcohol, Hydroxypropyl Starch Phosphate, Tocopheryl Acetate, Euterpe Oleracea Fruit Extract, PPG-1 Trideceth-6, Acid Violet 43, Isopropyl Myristate, Maltodextrin, Hydroxycitronellal, Limonene, Linalool.

Volume
151-400ml
Properties
For hair toning
Hair type/condition
For blond hair
Ingredients
100% Vegan
Antioxidants
Silicone-free
Vitamines
Usage
Hair care
Collections
SO PURE
Product type
Toning conditioners

About Keune

Keune Haircosmetics is an independent, family-owned professional hair brand from the Netherlands. Its story began in Amsterdam in 1922, when Jan Keune and his life and business partner Cornelia began developing products for hair professionals. The professional hairdressing industry remains central to the brand's identity today.

Concept development, formulation, testing and production take place at Keune's headquarters in Soest, the Netherlands. The portfolio covers a broad range of professional hair products, from everyday care to styling and professional colour.

What is Keune known for?

Keune combines more than a century of professional hairdressing heritage with in-house product development and manufacturing. Its main collections include Keune Care, Keune Style, Keune Color, So Pure and 1922 by J.M. Keune.

Keune Care provides products for different hair and scalp needs, including dry, damaged, colour-treated, lightened, curly and fine hair. Shampoos, conditioners, masks and specialist treatments can be combined as part of a tailored haircare routine.

Keune Style focuses on preparation, texture, smoothness, volume and hold. The wider category of professional hair styling products includes sprays, creams, gels, waxes, pastes and other formats for different finishes and levels of hold.

Keune products

Keune Care and Keune Style

Keune Care includes shampoos, conditioners, masks and targeted treatments for different hair needs. Keune Style complements these routines with professional products developed for texture, volume, shine, control and finishing.

Keune Color, So Pure and 1922 by J.M. Keune

Keune Color is the brand's professional colouring portfolio. Customers and professionals looking for this type of product can also explore the broader category of professional permanent hair colours.

So Pure is a distinct Keune collection featuring vegan formulas and a refillable packaging system. 1922 by J.M. Keune focuses on men's grooming and includes haircare, hairstyling and beard-care products.

Who are Keune products suitable for?

Keune is particularly relevant to professional hairdressers and colourists. Its broad portfolio also covers a variety of haircare and styling needs, including dry, damaged, coloured, lightened, curly, fine and difficult-to-manage hair, as well as products developed for different scalp needs.

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