Blonde Life Crème Lightener takes you to new heights quickly and safely, delivering consistent, beautiful blondes. Highlights, Balayage On & Off Scalp. Lifting up to 9 levels. Creamy, smooth, condi- tioning formula; doesn’t require additives; maximum lift. Blonde Life Creme Lightener changes the game, reducing breakage by 77% in a single treatment. Mix 1:1. On-scalp can be use max vol 20/6% developer. Off-scalp can be used max 40 vol /12% developer. Process up to 30-45 minutes. Rinse hair thoroughly with hot water. Shampoo with Blonde Life Brightening Shampoo. Rinse well. Apply Blonde Life Brightening Masque and leave in for 5 minutes. Rinse thoroughly and towel-dry hair. Mist on Blonde Life Brightening Veil and style as usual with your favorite Joico products.
Certain hair products focus on the surface of the hair, giving it a cosmetic look and feel. This is the easy way to make hair look good, but only benefits hair for a short time. The difference with JOICO is that we have used our understanding of the hair’s DNA to create a unique technology to actually fix the damaged hair, by offering the exact replacement required.
JOICO gives you the power to transform your hair and in turn transforms the way you feel about how you look. Our product portfolio comprises different ranges based on different hair types for all the hair care you could possibly need. JOICO is passionate about making people feel confident, gorgeous and altogether good about themselves so together you can turn heads.
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