Sutra Beauty® was established by a passionate group of hair styling professionals who sought to create top-of-the-line products at affordable prices. By constantly considering customer´s feedback while looking for new ways to advance hairstyling technology, Sutra Beauty® has become the leader in hairstyling innovation and is the brand of choice for hairstylists all over the world.
MoreMission
To pursue the commitment to quality and innovation, Sutra continually strives to develop the most effective and cutting-edge hair tools for both salon and in-home use.
The Brand
For the average consumer, the number of hairstyling tools available on the market can be overwhelming, making it incredibly difficult to distinguish between high and low-quality products. Thankfully, as Sutra´s amazing group of loyal customers can attest, Sutra Beauty® is a name that you can trust.
Sutra constantly monitors new trends and spend countless hours in research and development in order to develop products that cater to customer´s needs.
In fact, Sutra is so confident in the quality of its products that they back each and every one of their tools with an industry-recognized warranty program. Simply put, Sutra Beauty® is the most reliable and innovative brand in the world of hair tools.
Initially, Sutra was geared towards the retail market but very soon they started to hear a lot of positive feedback from salon professionals. Sutra found a niche in tools that work well for professionals and can also be applied for home use. They introduced the extended edges on the straighteners and also a cool tip on the curing iron, both which simplified usage for anyone not fluent in using these tools.
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