Infrared Flat Iron, Titanium floating plates, Ion, 230°C

Mission 

To pursue the commitment to quality and innovation, Sutra continually strives to develop the most effective and cutting-edge hair tools for both salon and in-home use. 

The Brand 

For the average consumer, the number of hairstyling tools available on the market can be overwhelming, making it incredibly difficult to distinguish between high and low-quality products. Thankfully, as Sutra´s amazing group of loyal customers can attest, Sutra Beauty® is a name that you can trust. 

Sutra constantly monitors new trends and spend countless hours in research and development in order to develop products that cater to customer´s needs. 

In fact, Sutra is so confident in the quality of its products that they back each and every one of their tools with an industry-recognized warranty program. Simply put, Sutra Beauty® is the most reliable and innovative brand in the world of hair tools. 

Initially, Sutra was geared towards the retail market but very soon they started to hear a lot of positive feedback from salon professionals. Sutra found a niche in tools that work well for professionals and can also be applied for home use. They introduced the extended edges on the straighteners and also a cool tip on the curing iron, both which simplified usage for anyone not fluent in using these tools.