List of products by brand Professional By Fama

About Professional By Fama

Professional By Fama is an Italian professional hair cosmetics brand specialising in hair colouring, care and styling. Its history dates back to 1981, with research and product development closely connected to the practical needs of hairdressers and colourists. The brand focuses on versatile colour systems, technical precision and products that support personalised salon services.

Since 2001, the company's production centre and professional Academy have brought together manufacturing expertise, technological development and hairdressing education. Hair colour remains central to the brand's philosophy as a way of expressing individual style. The WondHer direction builds on this approach, encouraging creative colour work and tailored results.

What is Professional By Fama known for?

Professional hair colouring is the brand's principal speciality. The Absolute permanent colour range offers more than 120 intermixable shades. Its M.A.B. Technology enables lifting, colour deposition and toning during the same colouring process. This gives professional colourists flexibility when creating customised shades and applying different colouring techniques.

The demi-permanent colour systems Luminity and Beat focus on tonal versatility and shine. Luminity formulas feature Hyaluronic Acid and Luminescine. For colour-treated hair, the Color Lover care range uses Chromalock Technology to help maintain visible colour intensity and brilliance. The wider portfolio also includes specialised haircare solutions for dry, blonde and damaged hair.

Professional By Fama products

Hair colouring, toning and lightening

The professional colour portfolio includes permanent hair colours, toning hair colours, lightening products and developers. Absolute is designed for lasting colour results and grey coverage, while Luminity and Beat offer additional possibilities for creating tonal effects and enhancing shine. These systems support different colouring techniques and salon services.

Shampoos, masks and hair treatments

For regular maintenance, Professional By Fama offers shampoos, conditioners, hair masks, serums and leave-in treatments. Color Lover is designed for colour-treated hair, while Stay Blonde helps neutralise unwanted warm tones. True Blonde focuses on the cosmetic care of blonde hair, and the Let's Boost range is developed to improve moisture and smoothness in dry hair.

Hair styling products

The styling collection includes products for volume, curl definition, texture and smooth finishes. Different formulas allow hairdressers and customers to choose styling support according to hair type and the desired result, from natural movement to more structured looks.

Who are Professional By Fama products suitable for?

The brand is particularly relevant to professional hairdressers and colour specialists working with colouring, lightening and toning services. Customers with coloured, blonde, dry or damaged hair can also choose suitable care products for home use. Product selection should reflect hair condition and individual needs. Professional colours, developers and lighteners must be used according to the manufacturer's instructions.