Adds smoothness and shine to colour-treated hair while helping protect colour against sun exposure. Camellia oil softens and reduces frizz, while antioxidants in pomegranate extract help maintain colour vibrancy.
Joico Colorful Glow Beyond Anti-Fade serum combines shine for colour-treated hair with protection against colour changes caused by sun exposure. Its leave-in formula smooths frizz and adds silky softness. Use before styling or on dry hair to enhance the finished look.
Distribute 1–2 pumps through damp or dry hair and style. Do not rinse.
The serum enhances colour radiance and protects against unwanted colour changes from UV exposure from sunlight. It also softens and helps reduce frizz. Use 1–2 pumps per application on damp or dry hair. Do not rinse.
Camellia oil helps maintain softness and shine in colour-treated hair by smoothing rough strands. Antioxidants and tannins in pomegranate extract help protect colour vibrancy against fading. Keratin derivatives help strengthen damaged, fragile strands and improve their resistance to daily combing and styling.
Use the serum after rinsing out Anti-Fade shampoo and conditioner. Work through damp hair before styling or dry hair to smooth frizz. Leave in to maintain smoothness and colour protection after washing.
No. Distribute 1–2 pumps through damp or dry hair and leave in.
Pack size: 63 ml.
Distribute 1–2 pumps through damp or dry hair and style. Do not rinse.
CYCLOPENTASILOXANE, DIMETHICONE, ETHYLHEXYL METHOXYCINNAMATE, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, PHOSPHATIDYLCHOLINE, ROSA CANINA FRUIT OIL, CAMELLIA SINENSIS SEED OIL, ARGININE HCL, PUNICA GRANATUM EXTRACT, BUTYL METHOXYDIBENZOYLMETHANE, TOCOPHERYL ACETATE, PROPYLENE GLYCOL, HYDROXYCITRONELLAL, LINALOOL, FRAGRANCE/PARFUM.GERANIOL, FRAGRANCE/PARFUM.
Joico is an American professional haircare brand with a history dating back to 1975. Its main specialities are haircare, restorative treatments, styling and professional hair colour. The portfolio includes products for salon services alongside everyday care for use at home.
Its collections address different needs, including dryness, breakage, colour fading and unwanted changes in tone. This makes it possible to build a routine around your hair's condition, thickness and previous chemical treatments.
Joico is particularly associated with K-PAK and protein-based care for damaged hair. Selected formulas feature SmartRelease technology, a liposome system that gradually releases rosehip oil, arginine and keratin. It is designed to help strengthen hair and protect it against damage associated with daily styling.
Ingredients and priorities vary across the collections. K-PAK Color Therapy features argan and manketti oils, while Color Balance uses pigments to help correct unwanted warm tones. Check the individual product description to distinguish between moisturising care, restorative conditioning and tone maintenance.
A routine can start with shampoos for cleansing, hair conditioners for regular care and hair masks for more intensive conditioning. Leave-in treatments, oils and styling products provide further options for volume, texture, hold or thermal protection.
K-PAK focuses on restorative care for damaged, breakage-prone hair, helping improve strength and appearance. K-PAK Color Therapy is designed for colour-treated hair, combining strengthening care with support for colour vibrancy and shine.
Defy Damage focuses on strengthening hair and protecting it against everyday stressors, including heat styling and UV exposure. The collection includes both rinse-out and leave-in care.
Moisture Recovery offers richer moisturising care for thick or coarse, dry hair. HydraSplash provides lighter hydration for fine-to-medium hair, helping maintain softness without a heavy feel.
Color Balance Purple helps neutralise unwanted yellow tones in blonde hair, while Color Balance Blue targets orange tones in brunette hair. Blonde Life cares for blonde and bleached hair, with an emphasis on brightness and strength.
Joico offers options for hairdressers and customers maintaining a targeted routine between salon visits. Start with your main priority: hydration, care for damage or colour maintenance. Then choose a suitable level of conditioning for your hair's thickness and follow each product's directions.
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