Longer lashes frame the eyes more clearly. This mascara from the collection with plant waxes focuses on length and even application of a creamy formula. PURE Long Lashes is a JOKO mascara for enhancing lash length.
Mascara: key features
- Lengthening effect
- Creamy texture
- Contains magnolia extract
- Plant-derived waxes
Key ingredients
- Rice and carnauba waxes — for texture and coverage
- Magnolia extract — to complement the conditioning formula
- Sunflower oil — a conditioning ingredient
How to use
Apply mascara from the roots to the tips with the brush. For a bolder result, apply an additional coat.
Technical information
- Brand: JOKO
- Product type: mascara
- Range: PURE Long Lashes
- Volume: 13.5 ml
- Internal product code: NJMS30115-B
- EAN / GTIN: 5903216301150
- Key formula ingredients: rice and carnauba waxes; magnolia extract; sunflower oil
Product story
JOKO's story began in Poland in 1995 with pressed makeup products: eyeshadows, powders and blushes. The range later expanded to include lipsticks, lip glosses and mascaras. As the brand developed, its choice of colours and varied textures became a way to offer diverse makeup options.
PURE Long Lashes belongs to a mascara collection offering different makeup effects. This variant focuses on length. The creamy texture coats lashes, while magnolia extract and plant waxes add conditioning ingredients. Gradual application creates a bolder result to suit your chosen eye makeup.
JOKO follows global makeup trends and works with cosmetics specialists in Poland, Italy and France. Colours, textures and simple, recognisable packaging play a role in creating its collections. The brand's approach focuses on product quality, consumer safety, nature and animal welfare. This context helps explain JOKO's makeup range and its different collections.
Other JOKO products for this routine
- JOKO Eye Dip Liner — for a precise line along the lashes.
- JOKO LashXtend — to enhance lash length and curl.
- JOKO eyeshadow palette Exultation — for matte and shimmer eyelid accents.
Frequently asked questions
What is this product for?
This product is designed to enhance lash length.
How do I apply it?
Apply mascara from the roots to the tips with the brush. For a bolder result, apply an additional coat.
Which other JOKO products can I choose?
Complement this routine with JOKO Eye Dip Liner, JOKO LashXtend and the JOKO Exultation eyeshadow palette.
Ingredients (INCI)
AQUA, CI 77499, ORYZA SATIVA CERA, GLYCERIN, HYDROGENATED CASTOR OIL ISOSTEARATE, COPERNICIA CERIFERA CERA, SHOREA ROBUSTA RESIN, PALMITIC ACID, STEARIC ACID, HELIANTHUS ANNUUS SEED OIL, GLYCERYL STEARATE, CETYL ALCOHOL, PENTYLENE GLYCOL, GLYCERYL CAPRYLATE, SCLEROTIUM GUM, POTASSIUM HYDROXIDE, XANTHAN GUM, MAGNOLIA OFFICINALIS BARK EXTRACT, TOCOPHEROL
- Volume
- 0-50ml
- Properties
- Extending
- Ingredients
- Vitamines
- Usage
- For eyelashes | eyebrows
- Collections
- JOKO PURE
- Product type
- Mascaras
About JOKO
JOKO is a Polish make-up brand whose first products appeared on the Polish market in 1995. It specialises in face, eye and lip make-up, complemented by nail polish and nail care products.
The range covers different stages of make-up application: evening out skin tone, concealing individual imperfections, defining facial features and adding colour. It allows you to build a make-up bag around your routine, from a few essentials for everyday use to a wider selection for special occasions.
What is JOKO known for?
The brand highlights Swiss micronisation technology in its development history. Its range includes different textures and finishes, allowing you to choose products according to coverage, colour and the level of radiance you want.
Selected products combine a cosmetic effect with caring ingredients. SKIN JOY foundation contains hyaluronic acid, lotus flower extract and a fruit extract complex. The description of JOKO PURE holistic care & beauty CC Cream highlights aloe vera, Aquaxyl and macadamia oil. Compare the individual product’s ingredients, texture and intended finish when making your choice.
JOKO products
Face make-up
The range includes primers, foundations, concealers, powders, blushers, bronzers and highlighters. When choosing a complexion product, consider skin tone, undertone and your preferred coverage. Powder helps finish the look, while blusher, bronzer and highlighter offer different ways to emphasise facial features.
Eye and brow make-up
Eye products include eyeshadows and palettes, eye pencils, liners and mascaras. Brow pencils, gels and styling soaps provide options for adding colour and shaping brows. Start with the feature you want to emphasise, whether that is lashes, the eye contour or brows, then add complementary shades.
Lip cosmetics
Lip products include lipsticks, glosses and lip liners. Compare shade, texture and finish when choosing. Matte and glossy finishes create different visual effects, while a lip liner helps define the shape of the lips more precisely.
Collections and nail care
Collections include JOKO PURE holistic care & beauty, MY UNIVERSE and SUNSET KISS. They encompass different face, eye or lip products, so select each item according to its purpose and the make-up result you want.
The nail range includes coloured nail polishes and care products. Nail Nourishing Jelly Oil is designed for dry nails and cuticles; its product description lists sweet almond oil and vitamin E. Choose nail care according to the condition of your nails and the product’s application instructions.
Who are JOKO products for?
JOKO is relevant to make-up users who want to even out their complexion, emphasise their eyes or lips, and complete a look with a manicure. Consider your skin’s needs, your favourite shades and the properties of each individual formula when selecting products.
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