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Refresh, tone or enhance hair color with Wella Professionals Color Touch, a versatile demi-permanent color range created for clients who like to change their tone more regularly. The color fades beautifully over up to 28 washes, giving soft regrowth and a natural-looking finish. Built-in Metal Purifier helps deliver true-to-tone vibrancy, even color results and reliable shine, no matter the hair condition. The no-drip formula allows precise application with a brush and bowl or bottle, making it practical for quick salon transformations and color refresh services. With more than 80 intermixable shades, Color Touch gives professionals flexibility for subtle tonal changes, rich color effects and soft grey blending. Color Touch Plus provides up to 70% grey coverage with a gentle, low-ammonia formula. The formula is vegan with up to 85% naturally derived ingredients, and is ammonia-free, mineral oil-free and silicone-free, excluding Color Touch Plus, which is low-ammonia. Application: Wear suitable gloves. The mixture can be applied using an applicator bottle or bowl & brush. Apply chosen formula to towel-dried hair or, for even more intensity, apply the directly on dry hair. DEVELOPMENT TIME Up to 20 min. With Climazon: up to 15 min. ROOT TREATMENT On visible regrowth apply to root area first. COLOUR BALANCING ON LENGTHS AND ENDS For minimum refresh: Apply color through the mid length for the last 5 min of development. For maximum refresh: Apply for the full development time. Can be used on lengths and ends when using a Wella Professionals permanent color on the roots. ON PRE-LIGHTENED HAIR Develop from 5 - 20 min, depending on hair structure/desired intensity. WARNINGS: For professional use only. Perform allergy alert test 48 hours before use. Read and follow instructions on the inner and outer side. ALLERGY ALERT TEST: Apply a thin layer of the warm mixture evenly on an area of 2 by 2 cm on the inner side of the forearm. Leave the test area undisturbed for 45 min, rinse with water and observe for 48 hrs. If any changes to the normal skin appearance, such as itching, redness, swelling on and around the test area occur at any time during testing or on scalp during hair coloring, rinse o immediately, stop using the product and consult a doctor. The Allergy Alert Test does not provide a guarantee that allergic reactions will not occur when coloring the hair. In case of any concerns or questions please consult a doctor. Avoid contact with eyes. Rinse eyes immediately if product comes into contact with them. Do not use to dye eyelashes or eyebrows. Wear suitable gloves. Keep out of reach of children. Keep the package with the warnings in case your client experiences a reaction. Shake contents to bottom of packet and hold away from face when opening. Do not inhale or ingest product. Avoid unnecessary skin contact. Use mixture immediately and do not exceed the development time stated. Keep product away from heat and light and store in a cool place. Do not mix this colorant with any other product. Hair colorants can cause severe allergic reactions. Read and follow instructions. This product is not intended for use on persons under the age of 16. Temporary black henna tattoos may increase your risk of allergy. Do not color your hair if: — you have a rash on your face or sensitive, irritated and damaged scalp, — you have ever experienced any reaction after coloring your hair, you have experienced a reaction to a temporary black henna tattoo in the past.
- Volume
- 51-150ml
- Hair type/condition
- For all hair types
- Collections
- COLOR TOUCH
- Product type
- Permanent hair colors
Wella Professionals hair care, colour and styling
Wella Professionals offers professional hair cosmetics covering everyday care, intensive treatments, colour-treated hair care and styling. The range includes shampoos, conditioners, masks, serums, hair oils, leave-in treatments and styling formats such as sprays, mousses, creams and gels. Professional hair colour products are also part of the brand's portfolio.
The different product families make it possible to choose a routine according to hair condition, texture, colour treatment and styling needs.
Hair care for different needs
Care for damaged hair
ULTIMATE REPAIR is designed for damaged hair. The range includes shampoo, conditioner, a mask and leave-in treatments. Selected products in the range use AHA and Omega-9, while Metal Purifier technology is incorporated into the cleansing step.
ULTIMATE REPAIR Miracle Hair Rescue is a leave-in treatment intended for damaged hair. It can be used after washing as an additional care step before further styling.
Dry and stressed hair
Wella Professionals also offers products for dry and stressed hair. Fusion Intense Repair is focused on hair that is prone to damage and breakage, with silk amino acids used in the range. Invigo Nutri-Enrich provides another selection of nourishing care products for dry or stressed hair.
Care for colour-treated hair
ULTIMATE COLOR is created for colour-treated hair. The range includes a sulfate-free shampoo, conditioner, Miracle Leave-in Mask and Shine Spray. The shampoo uses Metal Purifier technology together with glycine and vitamin B5 and is formulated to cleanse gently while helping minimise colour fade during washing.
The conditioner adds moisture and helps reduce porosity, while the leave-in mask provides an additional conditioning step for colour-treated hair. Customers can therefore build a complete routine or select individual products according to their existing hair care regimen.
Smoothness and shine
ULTIMATE SMOOTH is another Wella Professionals hair care range. Its formulas include squalane and Omega-9, while ULTIMATE SMOOTH Shampoo also features Metal Purifier technology. The collection offers options for customers looking to incorporate smoothing and conditioning products into their routine.
Oil Reflections includes hair oils and complementary care products that can be used when additional smoothness and shine are desired.
Wella Professionals styling products
EIMI styling range
EIMI covers multiple styling formats for different finishes. The assortment includes sprays, mousses, creams, gels and texturising products designed for needs such as hold, volume, texture, smoothness and shine.
The appropriate styling format depends on the intended result. Mousses and lightweight products can be used when creating volume, while creams, gels and texturising products provide different levels of definition and control. Finishing sprays can be used as the final step in a hairstyle.
How to choose Wella Professionals products
A practical way to select products is to begin with the main hair need. Damaged hair can be matched with repair-focused care, colour-treated hair with dedicated colour-care products, and hair requiring smoother styling with masks, serums or oils. EIMI products can then be selected according to the desired level of volume, texture, smoothness or hold.
A basic routine may consist of shampoo and conditioner, while masks, leave-in treatments, oils and serums can provide additional care when required. This structure makes it easier to navigate the Wella Professionals assortment and create a routine suited to individual hair care and styling preferences.
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