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Emmebi Italia Pro Hair deep-cleansing preparatory shampoo Clarifying Phase 0, 1000 ml

Name: Emmebi Italia Pro Hair deep-cleansing preparatory shampoo Clarifying Phase 0, 1000 ml
Brand: Emmebi Italia
SKU: PROCLASH1
Price: 33.31 EUR
Availability: InStock

Reference PROCLASH1

In stock: 1-4

€33.31 €41.64 -20%

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Thoroughly cleanses hair before colouring or another technical service and prepares it for the next salon step. The professional cleansing formula is designed for the start of a service, when a clean base is needed for the remaining protocol.

Before technical salon work, hair needs appropriate preparation so the chosen service begins with a thoroughly cleansed base. Phase 0 shampoo is designed for this initial stage. Its role differs from post-service care: use it before colouring or another technical service, following that service's specific protocol.

Emmebi Italia Pro Hair Clarifying Shampoo Phase 0 is the first stage of a professional procedure before colouring or other technical work. It is designed to deeply cleanse hair and prepare it for subsequent salon steps.

Deep-cleansing shampoo: key features

For pre-service preparation
For deep cleansing
Phase 0 of the Pro Hair system
For professional use

Purpose and action

Phase 0 cleansing differs from a post-service shampoo: choose it for hair preparation according to the specific technical-service protocol. This is a salon product whose place in the procedure is determined by the hairdresser.

How to use

Use before the technical service according to the chosen Pro Hair protocol. Massage into wet hair, lather and rinse thoroughly with water. Continue with the planned salon service.

Application steps

Review the planned salon-service protocol and its preparation stage.
Apply to wet hair, lather and rinse thoroughly with water.
Continue with the planned technical service. Other stages of the Pro Hair system provide post-service care.

Technical information

Brand: Emmebi Italia
Range: Pro Hair
Product: Clarifying Shampoo Phase 0
Product type: deep-cleansing shampoo
Pack size: 1000 ml
EAN: 8057158890573

Product story

Pro Hair is Emmebi Italia's system for organising hair care before and after technical services and during everyday maintenance. In this approach, colouring, lightening and other salon services connect with subsequent care, giving each product a place in a clearly defined sequence.

Clarifying Shampoo provides preparation, Purifying Shampoo is used after the service, Sealing Mask adds care and leave-in Re-Balance Spray completes the routine. These different roles connect salon work with how hair looks and feels in the following days.

Cuticle care and maintaining the colour result are central to the range. The products are designed for complementary routines as well as individual applications. Salon and home formats allow this approach to continue daily, focusing on a smoother surface, softness and easier combing after technical services.

Frequently asked questions

Should shampoo be rinsed out after use?

Yes. After washing, rinse both the hair and scalp thoroughly with water.

About Emmebi Italia

Founded in 1990 in the Bergamo area of Italy, Emmebi Italia grew from Adriano Vecchi and Fabio Ricci’s experience in the professional haircare industry. Scalp care was an early focus and remains an important part of the brand’s identity.

The wider portfolio covers cleansing, intensive conditioning, styling and technical products for professional salon treatments. Separate collections make it easier to select a routine for a particular purpose, whether that means softer lengths, more body or maintaining a cooler blonde shade.

What is Emmebi Italia known for?

The Inspired by Nature philosophy brings nature-inspired ingredients into professional haircare formulas. Depending on the collection, these include argan oil, botanical extracts, marine-derived ingredients or snail secretion extract. Ingredients and intended benefits vary between individual products, so the formula should guide your choice.

Emmebi Italia products and collections

Beauty Experience and Argania Sahara Secrets

Beauty Experience targets dry, fragile and damaged hair, with Helix Aspersa Muller snail secretion extract highlighted in the collection’s description. Argania Sahara Secrets focuses on moisture, softness and shine, with argan oil as a signature ingredient. When choosing hair masks, consider the thickness of your hair and the level of conditioning it needs.

Be Blonde Silver Shine

Designed for blonde, bleached and grey hair, this collection includes anti-yellow products with violet pigments to help neutralise unwanted warm tones. Selected formulas contain Plex and hyaluronic acid. Choose toning shampoos according to the shade you want to maintain and follow the product’s application instructions.

Natural Solution and Gate Ocean

Natural Solution offers cosmetic scalp-care programmes addressing dandruff, excess sebum and hair-loss concerns. Gate Ocean covers styling and finishing, with mousses, hairsprays, creams and other products for texture, volume or hold. Different formulas use different marine-derived ingredients.

Who are Emmebi Italia products for?

The range caters to hairdressers and customers building a targeted routine at home. Start with cleansing suited to the scalp, then choose conditioning for the lengths. Compare hair conditioners, masks and leave-in treatments by their application method, recommended treatment time and intended hair type. Choose styling products separately according to the finish and level of hold you want. This makes it easier to distinguish everyday care from occasional intensive treatments and products used to shape the finished hairstyle.

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