About Emmebi Italia
Founded in 1990 in the Bergamo area of Italy, Emmebi Italia grew from Adriano Vecchi and Fabio Ricci’s experience in the professional haircare industry. Scalp care was an early focus and remains an important part of the brand’s identity.
The wider portfolio covers cleansing, intensive conditioning, styling and technical products for professional salon treatments. Separate collections make it easier to select a routine for a particular purpose, whether that means softer lengths, more body or maintaining a cooler blonde shade.
What is Emmebi Italia known for?
The Inspired by Nature philosophy brings nature-inspired ingredients into professional haircare formulas. Depending on the collection, these include argan oil, botanical extracts, marine-derived ingredients or snail secretion extract. Ingredients and intended benefits vary between individual products, so the formula should guide your choice.
Emmebi Italia products and collections
Beauty Experience and Argania Sahara Secrets
Beauty Experience targets dry, fragile and damaged hair, with Helix Aspersa Muller snail secretion extract highlighted in the collection’s description. Argania Sahara Secrets focuses on moisture, softness and shine, with argan oil as a signature ingredient. When choosing hair masks, consider the thickness of your hair and the level of conditioning it needs.
Be Blonde Silver Shine
Designed for blonde, bleached and grey hair, this collection includes anti-yellow products with violet pigments to help neutralise unwanted warm tones. Selected formulas contain Plex and hyaluronic acid. Choose toning shampoos according to the shade you want to maintain and follow the product’s application instructions.
Natural Solution and Gate Ocean
Natural Solution offers cosmetic scalp-care programmes addressing dandruff, excess sebum and hair-loss concerns. Gate Ocean covers styling and finishing, with mousses, hairsprays, creams and other products for texture, volume or hold. Different formulas use different marine-derived ingredients.
Who are Emmebi Italia products for?
The range caters to hairdressers and customers building a targeted routine at home. Start with cleansing suited to the scalp, then choose conditioning for the lengths. Compare hair conditioners, masks and leave-in treatments by their application method, recommended treatment time and intended hair type. Choose styling products separately according to the finish and level of hold you want. This makes it easier to distinguish everyday care from occasional intensive treatments and products used to shape the finished hairstyle.
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