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Joico Defy Damage Shampoo for Protection and Softness Protective, 1000 ml

Name: Joico Defy Damage Shampoo for Protection and Softness Protective, 1000 ml
Brand: JOICO
SKU: 067232
Price: 55.12 EUR
Availability: InStock

Reference 067232

In stock: 1-4

€55.12 €68.90 -20%

Tax included

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Gently washes hair while maintaining softness and shine. Moringa oil helps protect against environmental stressors, while keratin derivatives and arginine help strengthen hair that is regularly styled or coloured.

Joico Defy Damage Protective shampoo gently removes impurities without roughening the surface of the hair. Its rich lather helps maintain softness and shine in hair exposed to colouring or heat. Protective lipids and moringa oil help care for hair during cleansing and reduce everyday damage.

Key benefits

Gently removes impurities
Creates a rich lather
Leaves hair soft and shiny
Free from SLS and SLES sulphates

Key ingredients

Moringa seed oil — This antioxidant-rich oil helps soften hair, add shine and support protection against environmental stressors.
Keratin derivatives — Helps strengthen damaged, fragile strands, making them more resistant to daily brushing and styling.
Arginine — An amino acid that helps improve hair strength and protect damaged strands.

How to use

Apply to wet hair, lather and rinse thoroughly.

Technical information

Brand: Joico
Range / product variant: Defy Damage Protective
Product type: protective shampoo
Suitable for: daily hair care
Volume: 1000 ml

Product story

Protective shampoo gently cleanses without roughening the surface of the hair. It removes impurities and leaves hair soft and shiny. After rinsing, use Protective conditioner to detangle. The range also offers Protective and KBOND20 masks for more intensive hydration and bond care.

Moringa seed oil contains antioxidants, adds softness and shine, and helps protect hair from environmental stressors. Keratin derivatives help strengthen damaged, fragile strands and improve their resistance to daily combing and styling. Arginine is an amino acid that helps improve strength and protect damaged strands.

After rinsing out shampoo, Protective conditioner helps detangle and prepare hair for combing. Choose a mask from the same range for very dry hair. Before drying, work Protective Shield into damp hair for leave-in protection against heat, UV exposure and environmental stressors.

Related Joico products

Joico Defy Damage KBOND20 Power Masque — for intensive hair bond care.

Frequently asked questions

Does the shampoo contain SLS or SLES sulphates?

No. Protective shampoo is free from SLS and SLES sulphates and gently cleanses with a rich lather.

What size is available?

Pack size: 1000 ml.

How do I use this product?

Apply to wet hair, lather and rinse thoroughly.

Ingredients (INCI)

WATER/AQUA/EAU, SODIUM C14-16 OLEFIN SULFONATE, COCAMIDOPROPYL BETAINE, SODIUM METHYL COCOYL TAURATE, SODIUM LAUROAMPHOACETATE, LAURYL GLUCOSIDE, DISODIUM LAURETH SULFOSUCCINATE, BETAINE, PHENOXYETHANOL, SODIUM LAURYL SULFOACETATE, DIMETHICONE PROPYL PG-BETAINE, ARGININE, AVENA SATIVA (OAT) PEPTIDE, PHOSPHATIDYLCHOLINE, MORINGA OLEIFERA SEED OIL, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, ARGININE HCL, GLYCOL DISTEARATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, ISOSTEARAMIDE MIPA, POLYQUATERNIUM-47, CITRIC ACID, POLYQUATERNIUM-7, LAURETH-4, PEG-120 METHYL GLUCOSE DIOLEATE, DIMETHICONE PEG-8 MEADOWFOAMATE, PEG-4 LAURATE, QUATERNIUM-80, METHYL GLUCETH-10, METHOXY PEG/PPG-7/3 AMINOPROPYL DIMETHICONE, TETRASODIUM EDTA, GLYCERYL LAURATE, TOCOPHEROL, ROSA CANINA FRUIT OIL, DIPROPYLENE GLYCOL, C10-40 ISOALKYLAMIDOPROPYLETHYLDIMONIUM ETHOSULFATE, SODIUM HYDROXIDE, BENZOIC ACID, BENZYL ALCOHOL, DEHYDROACETIC ACID, METHYLCHLOROISOTHIAZOLINONE, METHYLISOTHIAZOLINONE, SODIUM BENZOATE, IODOPROPYNYL BUTYLCARBAMATE, CITRONELLOL, FRAGRANCE/PARFUM.

Volume: 851- and more ml
Properties: For shine
Protective
Softening
Hair type/condition: For colored and bleached hair
Ingredients: Keratin
Sulfate-free (SLS-SLES)
Collections: DEFY DAMAGE

About Joico

Joico is an American professional haircare brand with a history dating back to 1975. Its main specialities are haircare, restorative treatments, styling and professional hair colour. The portfolio includes products for salon services alongside everyday care for use at home.

Its collections address different needs, including dryness, breakage, colour fading and unwanted changes in tone. This makes it possible to build a routine around your hair's condition, thickness and previous chemical treatments.

What is Joico known for?

Joico is particularly associated with K-PAK and protein-based care for damaged hair. Selected formulas feature SmartRelease technology, a liposome system that gradually releases rosehip oil, arginine and keratin. It is designed to help strengthen hair and protect it against damage associated with daily styling.

Ingredients and priorities vary across the collections. K-PAK Color Therapy features argan and manketti oils, while Color Balance uses pigments to help correct unwanted warm tones. Check the individual product description to distinguish between moisturising care, restorative conditioning and tone maintenance.

Joico product categories and collections

A routine can start with shampoos for cleansing, hair conditioners for regular care and hair masks for more intensive conditioning. Leave-in treatments, oils and styling products provide further options for volume, texture, hold or thermal protection.

K-PAK and K-PAK Color Therapy

K-PAK focuses on restorative care for damaged, breakage-prone hair, helping improve strength and appearance. K-PAK Color Therapy is designed for colour-treated hair, combining strengthening care with support for colour vibrancy and shine.

Defy Damage

Defy Damage focuses on strengthening hair and protecting it against everyday stressors, including heat styling and UV exposure. The collection includes both rinse-out and leave-in care.

Moisture Recovery and HydraSplash

Moisture Recovery offers richer moisturising care for thick or coarse, dry hair. HydraSplash provides lighter hydration for fine-to-medium hair, helping maintain softness without a heavy feel.

Color Balance and Blonde Life

Color Balance Purple helps neutralise unwanted yellow tones in blonde hair, while Color Balance Blue targets orange tones in brunette hair. Blonde Life cares for blonde and bleached hair, with an emphasis on brightness and strength.

Who is Joico suitable for?

Joico offers options for hairdressers and customers maintaining a targeted routine between salon visits. Start with your main priority: hydration, care for damage or colour maintenance. Then choose a suitable level of conditioning for your hair's thickness and follow each product's directions.