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Joico Defy Damage 7-Second Bond-Strengthening Treatment In A Flash, 200 ml

Name: Joico Defy Damage 7-Second Bond-Strengthening Treatment In A Flash, 200 ml
Brand: JOICO
SKU: 067247
Price: 27.92 EUR
Availability: InStock

Reference 067247

In stock: 1-4

€27.92 €34.90 -20%

Tax included

Time left

Adds silky smoothness and helps strengthen hair bonds in seven seconds. A keratin derivative strengthens damaged hair, while the silicone-free formula makes combing easier and enhances shine.

Joico Defy Damage In A Flash works in seven seconds to help strengthen hair bonds and deliver noticeable smoothness. The liquid turns creamy when massaged into damp hair. Its silicone-free formula makes combing easier and enhances shine, including on colour-treated hair.

Key benefits

Helps strengthen hair bonds
Leaves hair silky smooth
Suitable for colour-treated hair
Silicone-free

Key ingredients

Keratin derivatives — Helps strengthen damaged, fragile strands, making them more resistant to daily brushing and styling.

How to use

After shampooing, apply to damp hair from mid-lengths to ends. Massage until creamy, wait 7 seconds and rinse.

Technical information

Brand: Joico
Range / product variant: Defy Damage In A Flash
Product type: hair bond-strengthening treatment
Suitable for: weakened hair care
Volume: 200 ml

Product story

After washing with Defy Damage Protective shampoo, apply the liquid to damp hair from mid-lengths to ends. Massage until the texture becomes creamy, wait 7 seconds and rinse thoroughly.

Keratin derivatives help strengthen damaged, fragile strands and improve their resistance to daily combing and styling.

Wash hair with Protective shampoo before the seven-second treatment. Work the product through mid-lengths and ends, massaging until creamy. After rinsing, Protective Shield adds leave-in protection before drying.

Related Joico products

Joico Defy Damage Protective Shampoo — for gentle cleansing.
Joico Defy Damage Protective Conditioner — for detangling and smoothing hair.
Joico Defy Damage KBOND20 Power Masque — for intensive hair bond care.

Frequently asked questions

Why does the texture change during use?

The liquid turns creamy when massaged into damp hair. Rinse after seven seconds.

What size is available?

Pack size: 200 ml.

How do I use this product?

After shampooing, apply to damp hair from mid-lengths to ends. Massage until creamy, wait 7 seconds and rinse.

Ingredients (INCI)

Propylene Glycol, Alcohol Denat., Myristyl Alcohol, Dicaprylyl Carbonate, Aqua (Water, Eau), Glycerin, Caprylic/capric Triglyceride, Cetrimonium Chloride, Parfum (Fragrance), Peg-7 Glyceryl Cocoate, Hydrolyzed Pearl, Hydrolyzed Keratin, Cetyl Alcohol, Citric Acid, Lauryl Alcohol, Sorbic Acid, Potassium Sorbate, Phenoxyethanol, Geraniol, Benzyl Alcohol, Linalool, Limonene, Alpha-isomethyl Ionone, Hexyl Cinnamal, Benzyl Salicylate.

Volume: 151-400ml
Properties: For shine
Smoothing (anti-frizz)
Strengthening
Hair type/condition: For colored and bleached hair
For damaged hair
Ingredients: Keratin
Silicone-free
Collections: DEFY DAMAGE

About Joico

Joico is an American professional haircare brand with a history dating back to 1975. Its main specialities are haircare, restorative treatments, styling and professional hair colour. The portfolio includes products for salon services alongside everyday care for use at home.

Its collections address different needs, including dryness, breakage, colour fading and unwanted changes in tone. This makes it possible to build a routine around your hair's condition, thickness and previous chemical treatments.

What is Joico known for?

Joico is particularly associated with K-PAK and protein-based care for damaged hair. Selected formulas feature SmartRelease technology, a liposome system that gradually releases rosehip oil, arginine and keratin. It is designed to help strengthen hair and protect it against damage associated with daily styling.

Ingredients and priorities vary across the collections. K-PAK Color Therapy features argan and manketti oils, while Color Balance uses pigments to help correct unwanted warm tones. Check the individual product description to distinguish between moisturising care, restorative conditioning and tone maintenance.

Joico product categories and collections

A routine can start with shampoos for cleansing, hair conditioners for regular care and hair masks for more intensive conditioning. Leave-in treatments, oils and styling products provide further options for volume, texture, hold or thermal protection.

K-PAK and K-PAK Color Therapy

K-PAK focuses on restorative care for damaged, breakage-prone hair, helping improve strength and appearance. K-PAK Color Therapy is designed for colour-treated hair, combining strengthening care with support for colour vibrancy and shine.

Defy Damage

Defy Damage focuses on strengthening hair and protecting it against everyday stressors, including heat styling and UV exposure. The collection includes both rinse-out and leave-in care.

Moisture Recovery and HydraSplash

Moisture Recovery offers richer moisturising care for thick or coarse, dry hair. HydraSplash provides lighter hydration for fine-to-medium hair, helping maintain softness without a heavy feel.

Color Balance and Blonde Life

Color Balance Purple helps neutralise unwanted yellow tones in blonde hair, while Color Balance Blue targets orange tones in brunette hair. Blonde Life cares for blonde and bleached hair, with an emphasis on brightness and strength.

Who is Joico suitable for?

Joico offers options for hairdressers and customers maintaining a targeted routine between salon visits. Start with your main priority: hydration, care for damage or colour maintenance. Then choose a suitable level of conditioning for your hair's thickness and follow each product's directions.