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Wella EIMI Flowing Form anti-frizz...

Wella EIMI Flowing Form anti-frizz hair balm, 100 ml

81511672
1-4
€20.78 €24.45 -15%
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Helps reduce frizz with flexible hold that allows natural movement. The conditioning formula contains jojoba oil, sweet almond oil and panthenol to smooth hair and help protect against dryness when using hot tools.

 

Wella EIMI Flowing Form is a smoothing balm with flexible control and hold level 2. It reduces frizz, preserves natural movement and helps protect hair against dryness when using hot tools.

Work the balm through the lengths and ends before blow-drying with a brush. The formula contains panthenol, jojoba oil and sweet almond oil to smooth and soften hair, leaving it more manageable.

Smoothing hair balm: key benefits

  • Helps reduce frizz
  • Flexible control
  • Maintains natural movement
  • Helps protect against dryness when using hot tools

How to use

Work 2–5 pumps through the lengths and ends. Blow-dry using a brush.

Technical information

  • Brand: Wella
  • Range: EIMI
  • Product type: anti-frizz hair balm
  • Variant: Flowing Form
  • Recommended use: for smoothing frizzy hair
  • Volume: 100 ml
  • Hold level: 2
  • EAN / GTIN: 8005610587714

Related Wella products

  • Wella EIMI Glam Mist — Instantly enhances shine and gives the finished style a glossy look while helping protect against humidity and UV exposure.
  • Wella EIMI Thermal Image — The two-phase formula helps protect hair against heat up to 220 °C and leaves it smoother and shinier after styling.

Frequently asked questions

What finish does this styling product provide?

It helps smooth hair and reduce frizz while maintaining natural movement.

Where should I apply this product?

Work 2–5 pumps through the lengths and ends. Blow-dry using a brush.

What is the pack size?

The pack size is 100 ml.

INCI ingredients

Water/Eau, Pvp, Polyquaternium-37, Propylene Glycol Dicaprylate/ Dicaprate, Behentrimonium Chloride, Guar Hydroxypropyltrimonium Chloride, Sodium Benzoate, Polyquaternium-4, Fragrance/Parfum, Phenoxyethanol, Cetearyl Alcohol, Panthenol, Ppg-1 Trideceth-6, Glyoxylic Acid, Disodium Edta, Simmondsia Chinensis (Jojoba) Seed Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Peg-20 Stearate, Ethylhexyl Methoxycinnamate, Cetyl Alcohol, Sorbitan Oleate

Volume
51-150ml
Properties
Heat protection
Smoothing (anti-frizz)
Hold level
Flexible hold
Hair type/condition
For unmanageable hair
Ingredients
Panthenol
Usage
For cutting and styling
Collections
EIMI
Product type
Balm

About Wella Professionals

Wella Professionals is a professional hair brand with roots in Germany. Its history began in 1880, when Franz Ströher established his business; the Wella name was registered in 1924. The brand's development is closely connected with hairdressing, professional colouring techniques and salon services.

Today, Wella Professionals offers professional hair colour, everyday care, intensive treatments and styling products. Its care ranges allow customers to continue their salon routine at home, selecting products according to their hair's condition and the result they want.

What is Wella Professionals known for?

Professional hair colouring is a central specialism. Koleston Perfect is a permanent hair colour range, while Color Touch and Illumina Color provide additional professional colouring options. The care portfolio is organised into ranges with different purposes, including damaged hair care, smoothing and colour maintenance.

ULTIMATE REPAIR uses AHA and Omega-9 for damaged hair care. ULTIMATE SMOOTH Miracle Oil Serum contains squalane and Omega-9 and is designed to leave hair looking smoother and shinier. These ingredients relate to specific products and ranges; check other formulas individually.

Wella Professionals products

Shampoos and conditioners for regular care

Suitable shampoos form the foundation of a routine. Consider scalp needs alongside hair texture, dryness and colouring. After washing, appropriate hair conditioners complement care and help tailor the routine to the needs of the lengths.

ULTIMATE REPAIR, ULTIMATE SMOOTH and ULTIMATE COLOR

ULTIMATE REPAIR is developed for damaged hair. ULTIMATE SMOOTH focuses on smoothing and nourishment, while ULTIMATE COLOR is designed for colour-treated hair. Choose a range by identifying your main concern, whether that is damage, frizz or colour maintenance.

For more intensive care, add suitable hair masks. Leave-in treatments, serums and oils offer further options. Follow each product's instructions for application order and quantity.

Professional hair colour and EIMI styling

The choice of a professional colour system depends on the intended shade, the starting condition of the hair and the colouring technique. EIMI includes mousses, hairsprays, gels and texturising products, with options for volume, hold, smoothness and definition.

Who are Wella Professionals products for?

The brand suits hairdressers and customers seeking professional haircare for a specific purpose. Individual ranges offer options for dry, damaged, coloured or unruly hair. Hair texture, product consistency and application amount also matter when choosing a routine.

Start with shampoo and conditioner, adding a mask or leave-in treatment when needed. Select professional hair colour with your hairdresser and follow the manufacturer's instructions.

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